How do I get customers to call me?
1. Optimize Your Website for Calls
Click-to-Call Buttons: As mobile traffic increases, it’s essential to have a website that’s optimized for mobile devices. Ensure that “Click-to-Call” buttons are placed strategically on high-traffic pages like your homepage, services pages, and contact page. This function should be seamless, allowing mobile users to call you directly without the hassle of dialing manually.
Prominent Phone Number Display: Display your phone number on every page, ideally in the top-right corner where it’s easy to locate. Consider using a larger font size or contrasting color for the number to stand out. This reduces friction and ensures that no matter where a visitor is on your site, they have a quick way to get in touch.
Persuasive Call-to-Action (CTA): Your CTA should encourage immediate action. For example, “Call us today for a free consultation!” or “Don’t wait—speak to an expert now!” These CTAs create a sense of urgency and convey the benefits of reaching out directly.
Landing Pages with Calls to Action: Create landing pages specifically designed for each service you offer, with CTAs that encourage calls. If you offer various services, each landing page should have service-specific information, FAQs, and an invitation to call to learn more.
2. Leverage Google My Business (GMB)
Optimize GMB Listing: Google My Business is an excellent tool for visibility, especially for local businesses. Be sure to fill out every detail: business hours, location, services offered, and photos. Use keywords related to your business and services in your description. This optimization helps your profile rank better in local searches, encouraging more clicks and calls.
Encourage Customer Reviews: Positive reviews serve as social proof, which can greatly influence potential customers. Politely ask satisfied clients to leave a review on GMB, and ensure you respond to each one, whether positive or negative. Responding to reviews builds trust with potential customers, showing that you’re engaged with feedback and customer care.
Utilize Google’s Call Tracking: GMB allows you to track call data, providing valuable insights into customer behavior. You’ll be able to see when customers are most likely to call, which can help you target peak call hours with special promotions or enhanced support.
3. Use Social Media Effectively
Add Direct Call Buttons: Platforms like Facebook, Instagram, and Twitter have call-to-action buttons that can direct visitors to call you instantly. Be sure to add these to your profiles, making it easy for followers to connect with you without leaving the app. Test various button text options (e.g., “Call Now,” “Speak to Us,” etc.) to see what resonates most with your audience.
Share Call-Focused Content: Social media is a great place to share limited-time offers or exclusive deals that require a phone call to redeem. This tactic not only encourages engagement but also brings an urgency to calling, especially for time-sensitive offers. Consider regular “Ask Me Anything” (AMA) sessions via Instagram or Facebook, where followers are encouraged to call in and ask questions about your products or services.
Run Targeted Ads with Call CTAs: Social media advertising platforms like Facebook and Instagram let you create ads with “Call Now” as a CTA, which is powerful for reaching new audiences. Use targeting options to reach specific demographics and geographic areas, making sure your ad message is directly relevant to these audiences.
4. Run Call-Centric Ad Campaigns
Google Ads Call-Only Campaigns: Google’s Call-Only campaigns are particularly useful if your goal is to generate immediate inquiries rather than website traffic. These ads appear on mobile, allowing users to tap and call directly from the search results. You can target specific keywords that signal immediate interest, such as “emergency plumbing services near me,” increasing the likelihood that they’re ready to call.
Local SEO to Drive Calls: Optimize your site for local SEO by including location-based keywords throughout your website content and meta descriptions. Consider creating content tailored to specific local events or seasonal needs, which can attract local customers who need your services at specific times.
Use Extensions in Search Ads: Google Ads allows you to add call extensions to regular search ads. These extensions show your phone number alongside your ad, encouraging clicks and calls. You can set these extensions to only appear during business hours, so calls only come in when you’re available to answer.
5. Offer Phone-Only Promotions
Exclusive Call-In Discounts: To create a sense of exclusivity, offer discounts that customers can only access by calling. For example, mention on your website or social media that customers who call directly will get 10% off their first service. This can incentivize immediate action and increase call volume.
Limited-Time Offers: Run promotions that are time-sensitive, like “Call us within the next 24 hours for 15% off!” These create a sense of urgency and encourage customers to call promptly, rather than putting off the decision.
Use QR Codes with Phone Links: If you’re distributing flyers or attending events, use QR codes that can be scanned to dial your number directly. This makes it easy for people to call you without manually dialing your number.
6. Use Email Marketing to Drive Calls
Personalized Email Campaigns: In your email marketing, create personalized messages that highlight specific services and encourage recipients to call to learn more. For example, if you run a home service business, send seasonal emails about preparing for winter and invite customers to call for a special inspection offer.
Time-Sensitive Offers: Emails that include time-sensitive offers create urgency and encourage recipients to call rather than simply browsing your website. Include countdowns or phrases like “Only 2 days left to claim!” to encourage action.
Segment Your List: If you have customer data on prior purchases or service interest, segment your email list to tailor messages more closely. For example, send maintenance reminders to past customers, inviting them to call in for a quick consultation.
7. Improve Your Call Experience
Train Staff in Phone Sales: Invest time in training your staff to handle calls professionally, focusing on clear communication, empathy, and knowledge about your products or services. Make sure staff is well-prepared to answer frequently asked questions, reducing any hold time spent looking for information.
Reduce Hold Times with Efficient Routing: Make it easy for customers to reach the right department or person. If you use an automated phone system, set up a simple, efficient menu so customers don’t get frustrated and abandon the call.
Follow Up Promptly: After a customer calls, follow up within a day or two to thank them for reaching out and address any additional questions they may have. Prompt follow-up demonstrates commitment and can increase the chances of converting inquiries into sales.
8. Leverage Local Networking & Sponsorships
Sponsor Local Events or Programs: Sponsoring local events not only raises brand awareness but also gives you a chance to display your phone number prominently on banners, flyers, and other event materials. People who attend these events and see your brand will be more likely to remember and call.
Collaborate with Other Businesses: Partner with complementary businesses that share a similar audience but are not direct competitors. For example, if you own a car repair shop, consider partnering with a car wash or insurance agency. Offer exclusive deals or discounts for each other’s customers, encouraging them to call and inquire about services.
Networking Events and Speaking Engagements: Attend networking events and engage with community groups. You can even offer free mini-consultations or expert tips, then invite people to call for a full consultation. This approach builds trust within your local community and puts your contact information front and center.
Implementing a combination of these strategies can help maximize your reach and convert more online or in-person interactions into inbound calls. Track the effectiveness of each method, adjusting based on the call data you gather, to understand which strategies resonate best with your audience.
Or you could just call us and let us make your phone ring!!!
